Introduction
Your briefcase matters
Start with who you are and what you want from your personal brand.
2 exercises
The Briefcase
Effect
Effect
The
Briefcase
Effect
Your Personal Brand Action Plan: For the Curious and the Courageous
Vinisha Rathod
Your companion to the book. Read a section, work through its exercises here, and build your personal brand plan as you go.
Start your workbookWhat this is
Read the book. Make it your own.
Keep your copy of The Briefcase Effect beside you. The stories, examples and explanations are in the book; this workbook gives you a place to answer the questions and put what you learn into practice.
Follow the same chapters: Unpack, Design, Carry and Amplify. Use the page references to find each activity, save your reflections and return whenever you are ready. Your saved answers come together in your personal brand plan.
Chapter 1
Unpack
Get to know yourself: your well-being, habits, relationships and ways of working.
9 exercises
Chapter 2
Design
Bring together your superpower, mastery, passion and values.
5 exercises
Chapter 3
Carry
Put your values into practice in your relationships and everyday responses.
6 exercises
Chapter 4
Amplify
Share your story online in a way that reflects who you are.
2 exercises
24 workbook activities and reflections to work through at your own pace. Talk through your insights with someone you trust, and revisit them as life changes.